Today I began recieving more emails from Twitter, lots of them. Not only email notifications for direct messages, but for metions, favoriting and even retweets as seen above. So before we start crying out to the spam gods, keep reading below.
Groundbreaking, nope. Does it make sense? Tons.
#Dickbar wasn't much of a success and sponsored tweets are yet to convince some of their ability to finaly monetize Twitter and put them into the black for the first time since their inception.
That combined with some studies coming back saying that Twitter may be beginning to stall out with over 50% of tweets being sent by .05% of Twitter users, the rise of super spam and new stat that says that Twitter is losing as many users as it gains each day and you can clearly see that a new plan is needed.
Do I think it's dying? Not hardly. With the adoption of Twitter throughout pop culture and more importantly traditional media, it would seem that this partnership won't be going anywhere soon. What they have is a usibility problem keeping them from hitting the real trajectory that Facebook has.
Now with the possiblility of losing momentum, it's time to try and hook the masses into the core drug of Twitter which those of us that have been using Tweetdeck got connected with early on.
Being retweeted feels good folks, same with being mentioned and favorited. It fuels us to continue sharing and keep that big social circle turning and Twitter is hoping that letting folks know this through good old fashion email, that they'll help nudge people into a heavier user category.
I've seen my fair share of nay-sayers turn a full 180 degrees once their favorite brand interacted with them or a message they sent out caught some social wind and was retweeted a few times. So I do think it's smart, and is getting back to the core of why people use Twitter in the first place.