I'm the Director os Social Media for Barkley, an integrated marketing agency based in Kansas City and the Chairmen of Social Media Club of Kansas City.

My passion has always revolved around the way people communicate & the technology they use to spread culture & ideas.  The last 10 years has only scratched the surface of what the social web has to offer to both people & business and as this infrastructure connects to wearable computing, big data & the internet of things, you can bet I'll be right in the eye of the storm.

Here you'll find my take on everything marketing, emerging & social media & agile marketing.  Please connect with me through whatever channel is your poison. 

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Sunday
Jan062008

Ron Paul WoW March....Not really that exciting.

Here's a little update from the Ron Paul blog I wrote a few days ago.

Below you'll find an almost 7 minute video showing of the in-game march that Ron Paul supporters launched in the World of Warcraft game. This is for sure one of those instances that the idea of this was much more powerful and will get more press than the actual event itself.

If you know one anything about World of Warcraft, you should know that it has over 9 million subscribers around the world. Those are getting into some serious numbers, and this is why these stories always seem to make it not only in the online blogging communities but also the AP.

The truth to this is this: While there is 9 MILLION people now playing this game globally, they are not playing all together. There are hundreds of different servers and each server may have 10,000 players and from that, there may at best a few thousand playing at the same time. So check out the video below in all it's nerdy and somewhat non-spectacular glory and as yourself the question. What made the impact, the sizzle or the steak?

Wednesday
Jan022008

Hot Chocolate Street Team of Awesomness!!!

Ok, so it's time to present something to all of you that tells us as marketers that "Street Teams" are not all created equally.

There's absolutely nothing wrong with the "street team", concept. Brands and their marketing teams need to just start asking the question, Why are we doing this?
Wow, that sounds like a stupid question, huh?

Well just check out the video below. My thoughts will be better represented after your watch it.

#1-Let's start thinking a bit about chilling out on wrapping cars. What is that a 97 Explorer? I'm not making fun of their budget, but there are other ways to be mobile than wrapping a freaking back door of a normal looking truck. Especially when your marketing towards teens.

#2-I feel that a lot of our jobs as marketers are taken up in making the things we do look like winning activations to our clients, retailers, bottlers, distributers, etc. This isn't really our fault, we feel a need to keep our jobs and to make sure everyone in our world thinks we're doing our job. The question is what impact did this make with our consumers. Isn't it? It would be great if we could spend more time making sure that the ideas we have actually reflect the brands that we represent and tell the right story.

#3- Sorry to be a bit shallow, but who do they have giving out this hot chocolate? The first guy looks like someone's dad and the other two guys in the video look like they spend more time playing WoW than talking to teens. Image counts, especially to this age group. Think about it?

#4- Did you see the size of those sampling cups? Hot chocolate does 2 things. Tastes good and warms people up when they're cold. The 1 squirt of hot chocolate that the kids got was more than likely cool by the time that it hit their lips. It looked cold out there, lets give these kids an actual cup of hot chocolate.

#5- Kids don't talk like that. They were great little sound clips and they for sure would impress a room of 50 year old board members, but come on!!! Again, there is no way anyone talks like that, unless they somehow feel like they'll be on a TV commercial. From my experience, kids don't really give a crap what kind of hot chocolate they drink. So either market to the parents that actually buy this crap or give them another reason to buy your product.

It's obvious that we're entering a time where the fringe marketing of 10 years ago is the traditional marketing of today. Let's step it up and start asking the questions of where to go from here.

Monday
Dec312007

How political is your guild???


WoW! No really, this one is about World of Warcraft. Looks like they're having a politically charged march in game for support of presidential runner Ron Paul. I love this! Now we can provide support for a local or national cause in "public" (Ironforge), wihthout leaving our living room.

Yes, this is interactive marketing that copies directly from traditional. This opens up the doors to a lot of other guerilla tactics that can be used in MMOs. If you have any ideas, be sure to leave a comment.

Follow this to the Ron Paul message board
Also, thank you Joystiq for providing the picture above.

Sunday
Dec302007

one hell of a KFC logo

Here's a great one from KFC. They've built a huge logo in the Nevada desert and the kicker is it's viewable on Google Maps. I really like the mix of traditional and interactive. I'm sure google eats this stuff up.

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