I'm the Director os Social Media for Barkley, an integrated marketing agency based in Kansas City and the Chairmen of Social Media Club of Kansas City.

My passion has always revolved around the way people communicate & the technology they use to spread culture & ideas.  The last 10 years has only scratched the surface of what the social web has to offer to both people & business and as this infrastructure connects to wearable computing, big data & the internet of things, you can bet I'll be right in the eye of the storm.

Here you'll find my take on everything marketing, emerging & social media & agile marketing.  Please connect with me through whatever channel is your poison. 

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Sunday
Aug072011

Driving a Lincoln MKX

 

I've had the awesome opportunity to drive some of Ford's newest cars this summer.  With how seriously Ford has taken tech in their cars lately, I was more than excited to drive one of their luxury class, the Lincoln MKX crossover for a couple of weeks in July.  

I'm not even going to pretend that I'm a car reviewer.  I could probably pick a carburetor out in a lineup, but my car knowledge is at about a 3, just above my knowledge of sports and Art history.

I will say that this car absolutely ruined me. You're not supposed to drive cars like this until you're able to buy one!  You remember your dad's Lincoln right?  The giant boat of a car that drove like you were riding on a cloud?  Well, it has transformed and gotten a lot sexier, been packed full of tech and the cloud thing stuck.

As for the tech, the car delivers...a lot.  Keyless entry, 3 LED monitors including a large touch screen, backup camera, backup sensor and a really sick little sensor that lets you know when someone hits their brakes quickly in front of you or is coming up quickly on either side, Sync system, and air conditioned seats (Yes I just said air conditioned seats).

I'll get more into the Sync system in another post, but the short of it is this.  If you put time into learning what it can and can't do, the Ford Sync system will allow you to be 100% hands free with almost all of your car and phone controls.  It's not only cool, but massively safer with allowing you to keep your eyes on the road. The BIG genius was Ford using your phone as the core tech and feeding that information and functionality throughout your car.  As soon as your phone is synced, you don't even have to take it out of your pocket again for the car to be able to utilize content like your music, phonebook, 3G connection and GPS.

The down side to this is that the controls are a bit confusing and that is coming from a guy who never met a VCR he couldn't program.  It's cool, but I'd have to say that the common driver just isn't there yet and would probably utilize about 10% of what the system can do.  Ford could use some a couple of lessons from Apple on the UI side of things, but it's a work in progress and very impressive for 1st'ish gen tech.

The Skinny: The Lincoln MKX car is basically a pimped out Ford Edge, but that's not a bad thing and it's also a really good amount of pimping :)

To say that I enjoyed driving the Lincoln around would be an understatement.  I'm was most impressed with the fact that most of the coolest tech (other than the air conditioned seats) is all safety related and really makes a big difference in how you safe you feel in the car.  Almost like it's an extension of your own perception.  My biggest hope is that this tech will become affordable enough to come standard in every car within a few years.  

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